It’s no time to die for Barton Perreira.
The eyewear brand signed a global licensing agreement with EON Productions to be the eyewear partner featured in the upcoming 007 film, “No Time to Die,” the 25th movie from the James Bond franchise.
The Barton Perreira x 007 collection will be comprised of three styles — the black rectangular Joe frame with mineral glass lenses; the round, polished tortoise Norton with keyhole bridge, and titanium aviator Courtier with matte finish acetate. Bond will don the Joe and Norton frames, while the Courtier will be worn by the character Ash played by Billy Magnussen.
The styles bear the 007 logo, come with a certificate of authenticity card, custom-branded 007 sunglass case and black carrying case. They are also available on the Barton Perreira and 007 web sites, retailing from $440 to $625.
“I wanted pieces that not only answered the specific needs for the Bond looks in the here and now of our film, but also pieces that could have been plucked from any of the earliest Bond films — in both ways, timeless and effortless,” said Suttirat Anne Larlarb, the costume designer for the film.
“No Time to Die” is actor Daniel Craig’s fifth James Bond film, and closes his run as the special agent after a nearly 14-year run, the longest in franchise history. Premiering on April 2, “No Time to Die” finds Bond back in service for MI-6, after having relinquished his role, to face a new adversary played by actor Rami Malek.
Jeffrey Wright, Ralph Fiennes, Naomie Harris and Ben Whishaw return to the franchise, joined by Christoph Waltz and Léa Seydoux, who were in the previous Bond film, “Spectre,” and newcomers Ana de Armas and Lashana Lynch, who plays a 00 agent that replaced Bond. Cary Joji Fukunaga of HBO series “True Detective” and films “Beasts of No Nation” and “It” directed the film.
Barton Perreira cofounder Patty Perreira said she has always enjoyed the Bond movies. “I also have a house in Jamaica,” she added. “The original novels [by Ian Fleming] were written there and there is a deep link between Bond and Jamaica which I feel connected to.”