BERLIN — German eyewear company Mykita has changed its partner structure, shedding founding members and gaining a big name.
Of the firm’s original four founders, only chief executive officer and creative director Moritz Krueger remains at the helm as of Feb. 17. The new partner is former Coty ceo Bernd Beetz, who serves as chairman of the board and ceo of St. John Knits, and also is a member of the supervisory board of Douglas Holding AG.
“In Bernd Beetz we have found the ideal partner, because he understands Mykita and knows that the creative and innovative culture is our greatest capital,” Krueger said.
Mykita’s inventive eyewear is designed, manufactured and hand-assembled in Berlin and can be found in the brand’s own shops around Europe, as well as in New York, Tokyo, Monterrey, Mexico, and Cartagena, Colombia. Mykita products are also sold by opticians and retailers in more than 80 countries.
The brand has had a series of high-profile collaborations with fashion labels including Damir Doma and Bernhard Willhelm, and recently released its second collection of frames and sunglasses designed with Maison Margiela. The company reportedly generated revenues of about 20 million euros, or $26.6 million at average exchange, in 2013.