By  on November 13, 2019

MILAN — Marcolin Group is forging ahead with a product-driven strategy in an eyewear industry rife with changes, as it today reveals a five-year licensing agreement with BMW Group.

In the past 16 to 18 months, the Longarone, Italy-based Marcolin has inked deals with seven brands ranging from Bally, Adidas, Sportmax, Max & Co. and Los Angeles-based brand Barton Perreira, diving into the specialty eyewear market, to, most recently, Swatch Group Ltd. for the production and distribution of the eyewear collections of watch labels Longines and Omega.

To continue reading this article...