MILAN — Celine has inked a five-year licensing agreement for the production and worldwide distribution of its eyewear collections with Safilo Group. The styles will bow in January in Celine boutiques and selected points of sale globally.
This story first appeared in the November 16, 2011 issue of WWD. Subscribe Today.
“We are extremely pleased to announce a licensing agreement with a brand as exclusive as Celine,” said Roberto Vedovotto, chief executive officer of the Italian eyewear manufacturer. “This new collaboration allows us to add one of the most desirable names in international fashion to our portfolio, while strengthening our ties with the LVMH group.”
In addition to its own brands, which include Carrera, Safilo produces premium eyewear collections for brands such as Giorgio Armani, Alexander McQueen, Balenciaga, Bottega Veneta, Dior, Gucci, Marc Jacobs, Valentino, Yves Saint Laurent and Max Mara.
Marco Gobbetti, ceo of Celine, affirmed that “thanks to Safilo’s experience and knowhow in the eyewear industry our collections will express the modern elegance and highest quality that distinguish all Celine’s products as unique and timeless icons.”