After a three-year hiatus, Devi Kroell has returned to fashion with a collection of eyewear under the Dax Gabler label that quietly hit Barneys New York and her site, daxgabler.com, this summer. Kroell called these first glasses a “test” — and one that performed well in a series of trunk shows she hosted in the past few months in places like Portofino, Italy; Ibiza, off the Spanish coast; Mykonos, Greece, and Saint-Tropez, France. Affirmation from early consumers is giving her confidence, and Kroell is gearing up to introduce her resort offerings next month.
Four silhouettes — a square, a cat-eye, an aviator and a square aviator — are made of custom acetate designed to look like wood and leather and affixed with metal accents. The collection is handmade in Cortina d’Ampezzo — a luxurious Italian ski resort.
“That was a big point to me. A lot of brands make glasses and their margins are insane — and they are made in China. They pretend it’s high-end product when it’s plastic,” Kroell said.
But authenticity doesn’t come cheap. Frames range from $475 to $550. Kroell worked with an acetate producer to create a range of materials expressly for her collection.
In 2010, Kroell left the namesake fashion company she founded in 2004 and started producing apparel and accessories under the Dax Gabler brand in 2011 but stopped in 2012.