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Jeepers Creepers — talk about an expensive set of kiddie peepers.

Edgy Berlin eyewear firm Mykita took its name from an abbreviation of the German word for “daycare.” So it was only a matter of time before a children’s line came into play. Mykita First, four optical models (299 euros, or $334) and three styles of sunglasses (275 euros, or $307), hits stores in June. Presumably sandbox-safe, they’re made of flexible rubber-coated stainless steel, with fronts and temple tips brightly toned — lilac, blue and fluorescent red — or black and silver. The children’s frames are sold in the 10 Mykita-owned shops in Europe, the Americas and Asia and select opticians and fashion stores; Mykita is present in about 75 countries.

This story first appeared in the May 20, 2015 issue of WWD. Subscribe Today.

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