Men’s denim brand Energie will launch its first eyewear collections at retail in May, offering both ophthalmic and sunglass styles.
Licensed to Vecellio Occhiali, which is based in the Veneto region of Italy, the first offering includes 12 ophthalmic styles and six sunglass styles, retailing from $120 to $188.
“This new launch…represents Energie’s natural evolution toward a total-look offer,” said Renato Rossi, chief executive officer and co-founder of Sixty Group SpA, parent company of Energie and its sibling brands Miss Sixty and Killah, among others. “As with its clothing line, the Energie glasses collection is unpredictable and innovative and pays attention to details.”
The collection includes classic frames in Seventies and Eighties shapes in acetate or metal, with contemporary flourishes such as bold screen printing, perforation or rubber details. The frames are made in Italy.
The sunglasses will be distributed in Energie stores worldwide next month, in addition to select specialty stores. There are 14 full-price Energie stores in the U.S. and 225 stores internationally. The ophthalmic frames will be distributed in optical shops.
After this debut eyewear collection, the subsequent offering will grow to 18 styles of ophthalmic frames and 18 styles of sunglass frames.
In addition, Energie has signed hip English duo Philip Colbert and Richard Ascott, better known as Rodnik Band, to create a capsule collection of men’s wear that will debut at retail this holiday season. Rodnik Band has generated a measure of fashion-world buzz with their music (they are sometimes joined by Peaches Geldof on songs), visual art and a women’s collection launched during New York Fashion Week in 2006.
The capsule collection will encompass men’s denim, sweaters, shirts and blazers. Before that launch, the pair has a line of custom T-shirts under the Rodnik Band for Energie label that will be sold in key U.S. Energie stores beginning April 15.