ALL IN THE FAMILY: Zurich-based brand enSoie has a sunglasses collaboration with Swiss eyewear maker Viu that’s set for a March launch as it mulls more stores in the U.S.
EnSoie is a family-owned company that opened a store in the Los Angeles neighborhood of Silver Lake in 2013 and also has shops in Zurich and Kolkata. The company, started in 1894 as a textile supplier, is run by former model Monique Meier-Louthold, with the U.S. operations headed up by her daughters Sophie and Eleonore Meier.
The company designs everything sold in its boutiques and online, which includes jewelry, candles made in Los Angeles and hand-painted by Meier’s husband Rafael Palacio Illingworth and flowing hand silk-screened satin dresses.
The limited edition collection of unisex sunglasses includes two styles in two color ways priced at retail for $265.
The Silver Lake store is set to celebrate the collection at its shop March 5.
The company is also eyeing a second store in Los Angeles, located somewhere on the Westside, along with one in New York, although the timing for both is uncertain. It’s likely to happen in the next two years, according to Eleonore.
The company operated a store in New York and Florida more than a decade ago but shuttered those upon the birth of Meier-Louthold’s son.
“Now that the second generation is taking over a little bit, we’re also growing again,” Eleonore said.
The Silver Lake store has been doing well, she said, adding that the company’s apparel — all designed by her sister Anna Meier—has managed to nab the attention of a younger audience in the U.S. than that in Europe and new tenants to the Silver Lake neighborhood are also helping.
“For the apparel, I think we’re surprised how young women are here [in the Silver Lake store] because we’re on a higher price level,” Eleonore said. “Silver Lake is changing a lot with A.P.C. coming and Aesop coming. When we first started here, people were like ‘What’s this brand selling an $800 dress for?'”
But the company made a conscious decision, Eleonore said, when it decided to re-open its doors in the U.S. to be in Silver Lake “because it very much represents our brand. It’s very artistic and young and changing.”
A pop-up on the Westside is possible this year, if the opportunity presents itself, she said.