By  on January 16, 2020

PARIS — Balmain will be debuting its new eyewear collection on the runway at its men’s show Friday, a premium line created with new licensee Akoni, a start-up based in Switzerland that was cofounded by industry veteran Rosario Toscano.

Nearly a year in the making, the line — initially a capsule of five sunglass styles (four unisex, one designed for women) before a broader offer including optical frames launches in September — was originally scheduled to be introduced on the runway with Balmain’s women’s collection in February. When the label’s creative director Olivier Rousteing discovered the designs, he decided to advance the rollout.

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