By  on September 21, 2018

PARIS — He set out to disrupt the license-dominated eyewear sector with the launch in 2006 of a niche sunglass-focused collection, and for his latest move Thierry Lasry has his sights set on the optical market.

The debut optical line of the New York-based French designer is to bow at the Silmo trade show here on Sept. 28. “It’s a complete game-changer for us. It’s almost as if we’re starting again, only we know our business and have the brand recognition,” Lasry said during a preview of the collection at his Paris store.

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