Vuarnet is setting up shop with its first store in the U.S.The French brand, known for its bold cat-eye inspired shapes and mineral lenses and named after the late Olympic gold medal winning French downhill skier Jean Vuarnet, has aggressively expanded its reach since its relaunch in 2015 and is now carried in more than 600 doors in the U.S. market, including Bergdorf Goodman, Neiman Marcus and Nordstrom. The U.S. boutique marks a second freestanding brick-and-mortar location; the other one is in Paris.“We have experienced three years of rapid growth in the U.S. market in both specialty stores and premium optical boutiques. With this strong foundation and a growing brand awareness in the States, we decided the time was right for the opening of our U.S. flagship in New York,” said Lionel Giraud, chief executive officer of Vuarnet.The 1,000-square-foot flagship, designed by Paris-based Utopik Design, has floor-to-ceiling windows, a mix of wood and stone and an oversized, neon Vuarnet logo — a nod to the brand’s Eighties cult status. The goal was to offer an immersive brand experience taking customers through the brand’s history, including key products from its legacy such as The Dude, worn by Jeff Bridges in “The Big Lebowski,” and The Glacier worn by Daniel Craig as James Bond.“The two stores [Paris and New York] are completely different in both design and assortment. The Paris store is dedicated to eyewear whereas in the New York shop we will offer the complete Vuarnet lifestyle experience which includes eyewear, apparel and accessories,” noted Giraud, also pointing to categories in the U.S. such as accessories and seasonal apparel such as beachwear and ski apparel.The North American flagship officially opens its doors in New York’s NoLIta neighborhood on July 14, timed with Bastille Day in France. Giraud noted the day was chosen as “it is always a day of great celebration in France and we wanted to share that passion and enthusiasm Stateside.”Opening weekend guests will have first access to exclusives, giveaways and artist collaborations including limited-edition pairs of Vaurnet’s Glacier style sunglasses. The U.S.-only limited edition version is designed in partnership with Vashtie Kola, who will also be performing at a private in-store event, and features a matte black frame accented with red leather side shields embossed with Vashtie’s name.Vuarnet eyewear retails from $215 to $640.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion