Eyebobs' new Mall of America store.

Eyebobs’ new chief executive officer Michael Hollenstein is on a mission to grow the company’s sales by double-digit numbers this year.

Earlier this month, Hollenstein oversaw the company’s latest brick-and-mortar opening at the Mall of America. The 868-square-foot store was designed to promote Eyebobs’ new prescription eyewear service.

Another Eyebobs’ store is set to open at the Orlando Mall in Orlando, Fla., this August — contributing to what Hollenstein “conservatively” projects will be a 20 percent jump in sales this year. The brand intends to open at least five additional units in the next two years — tapping locations that have an equal amount of local and touristic foot traffic.

“So many companies are leaving retail and closing locations, but we are bullish on retail and think we can create a very different and interesting experience for our customer,” Hollenstein said.

Eyebobs, originally a reading glass company, discovered that a sizable portion of its consumer base was purchasing its readers for their frame designs, and then filling them with prescription lenses. The company’s new prescription service now fills its frames with prescription lenses for $199.