Eyeking, a performance-sunglasses label based in Melville, N.Y., has brought Scott Betty on board as senior vice president of product and design. Betty has more than 20 years experience in the eyewear and sporting-goods industry, including his most recent position as global director of optics for Oakley, where he was responsible for product development and design for sunglasses, prescription products and goggles. He also oversaw Oakley’s apparel, footwear and accessories.

Shelly Goldman, president and chief executive officer of Eyeking, said, “It’s an exciting time for the company, as we look to expand our team with the addition of experienced professionals like Scott. Along with new, elevated product and design initiatives, Eyeking is poised to continue on this upward growth track.”

“Eyeking’s experience, in all aspects of design and marketing, provides me with a strong foundation to work with as we look toward future growth and expansion together,” Scott said. “Joining the team at Eyeking represents a unique opportunity to work for an organization dedicated to the creation of brand-right, authentic products for all partner brands in our portfolio.”

Scott has also worked at Converse and Adidas, and held a biomechanics specialist role at the U.S Olympic Training Center.

Eyeking is a family-owned company that holds the licenses for Under Armour Eyewear and Hobie Polarized.