Appeared In
Special Issue
WWD Milestones issue 03/23/2009

When it comes to men’s eyewear, it’s still hip to be square.

This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.

While more women opt for flamboyant forget-me-not frames, men continue to make less of a spectacle with the ultimate facial accessory, erring on the side of discretion and subtlety but being no less style conscious. And for next season, the guys are going back to the future.

“Even though there is continuity in the men’s styles — aviators, for example — the trend is increasingly oriented toward the retro style, which is reflected in the rise of vintage trends from the Fifties through to the Eighties,” said Dario Bassetti, Safilo worldwide marketing and licensing director.

Take double-bridged aviators at Dior Homme, for example. Dubbed Black Tie, the lightweight sun frames boast temples with a slim metal hinge. Yves Saint Laurent’s Top Gun, another double-bridged aviator, features injection-molded temples.

Hugo Boss’ take on the trend includes Boss Black Eyewear rectangular acetate frames with a rubber logo on the branches.

At Giorgio Armani, retro means oval sunglasses in dark tortoiseshell or blue horn acetate.

Meanwhile, Safilo’s house label Carrera revisited its “It” frame from the Eighties with the Carrera Vintage line in an array of neon colors.

Women may be magpies when it comes to eyewear, but, Bassetti said, as this lineup goes to show, men’s is becoming increasingly important.