What’s the one accessory you think of when driving with the top down? Luxury eyewear brand Serengeti is banking that the answer is a cool pair of sunglasses. The brand, known for combining high-tech optics with high style, is pushing that connection by developing a “Drivers Club,” where members can look up information on its Web site(serengeti-eyewear.com) about scenic routes around the world, and is also exploring retail possibilities with luxury sports car dealers. They’ve even signed actor and race-car enthusiast Patrick Dempsey as a spokesman. The lenses feature “active cell technology” that adjusts for light, heightens visual clarity and reduces eyestrain and glare, which fits in perfectly with the target market’s active lifestyle. Styles run the gamut from classic metal aviators to contemporary styles that “flex” to fit the face, and range in price from $130 to $240.
This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos