MILAN — A Fendi eyewear capsule collection designed by Thierry Lasry will bow for spring 2015. This is the first such venture for Fendi and the first time Lasry will collaborate with a luxury brand.
This story first appeared in the November 5, 2013 issue of WWD. Subscribe Today.
Pietro Beccari, chairman and chief executive officer of Fendi, defined Lasry as “one of the most creative and coolest eyewear designers of the moment.” He said the Rome-based luxury brand shares with Lasry “common values, such as savoir faire, innovation, tradition and experimentation, which are at the core of Fendi’s DNA. We are sure this partnership will bring further energy to our brand.”
The capsule will be produced by Safilo, Fendi’s eyewear licensee. “At Safilo, we feel truly inspired to contribute the very best of our long-standing eyewear savoir faire and innovative product expertise to our trendsetting partnership with Fendi,” said Luisa Delgado, ceo of the Italian eyewear producer, describing this as “an exceptional opportunity to further enrich the extremely precious Fendi eyewear collection.”
Lasry, the son of an optician and a designer, launched his namesake line of sunglasses in 2006, and they are entirely handmade in France. His designs are marked by a futuristic twist on retro shapes, often with an Eighties vibe and a rock ’n’ roll touch. The collections are available at stores ranging from Colette, Bergdorf Goodman and Barneys New York to Lane Crawford, Dover Street Market, Liberty, Boon the Shop and 10 Corso Como in Seoul.