FRAMES FOR A CAUSE: Oakley has partnered with Talk About Curing Autism, or TACA, an organization that supports and educates families living with autism, on creating special renditions of two of its popular eyewear designs. It will donate $20 to TACA with each sale of these special editions.
This story first appeared in the December 28, 2009 issue of WWD. Subscribe Today.
The new TACA Oakley Fuel Cell and TACA Oakley Ravishing eyewear styles are highlighted with a puzzle motif meant to represent the idea that the “puzzle of autism” can be solved. Each pair of sunglasses includes a puzzle piece with an attached wearable pin in the shape of the TACA logo. Both styles come with Oakley’s High Definition Optics and meet all standards for clarity and impact resistance. The lightweight frames feature pure Plutonite lenses that filter out 100 percent of all UV rays. The limited edition pieces are available on Oakley’s Web site and at specialty stores. “We are honored to team with TACA and play a part in spreading the message of hope,” said Pat McIlvain, Oakley’s vice president of global sports marketing.
CRIMZON ROSE MERGER: Erica Lyons Jewelry has merged with Crimzon Rose International, a North Providence, R.I.-based supplier of fashion jewelry.
“It makes perfect sense,” said Susan Lyons, founder and president of Miami-based Erica Lyons. “We’ve been very successful, but for us to grow and better serve our clients, we needed a partner with complementary strengths and an international organization.”
Crimzon Rose has about 150 full-time employees in Rhode Island and another 100 in five locations in China. In addition, it has affiliate offices in India and the Philippines, as well as distribution centers on the East and West Coasts of the U.S. As president and creative director of Erica Lyons, Lyons will now be able to devote her full time to product design and driving business for her clients. Crimzon Rose will assume all financial and administrative responsibilities, including sourcing, quality control, delivery and information technology.
“With this new team, we’re confident that customers will see Erica Lyons continue to be the leader in jewelry that anticipates trends, but now the product will be on the store floor faster and more cost efficiently,” said Felix Porcaro, chief executive officer at Crimzon Rose. “The key players of the Erica Lyons team will continue to do what they’ve always done, but will now have the full strength of our organization behind them.”
BING BANG RING: Anna Sheffield is going mobile. In June, the designer launched an iPhone application where consumers are able to browse her Bing Bang jewelry collection and buy pieces directly from the unit. Users can also read Sheffield’s blog from their iPhones, which features contributors such as Yenna Christensen, Othelo Gervacio, Lindsey Thornburg and Bethany Mallet. The application was conceived and developed by technology firm Tessuto and directed by All Day Everyday, a creative advertising agency led in part by Sheffield’s chief executive officer, Kevin Kearney.
“Having an iPhone application is not optional, it is imperative,” Kearney said. “We launched our iPhone application to facilitate communication with our primary consumer base. We feel that the iPhone user and our customer share very similar psychographic qualities. This creates a natural fit for our brand to extend its reach through association with one of the most amazing companies in the world.”
RED EYES: EyeBobs Eyewear has unveiled a partnership with The Heart Truth campaign. The Minneapolis-based eyewear firm created a special pair of heart-themed frames to benefit the nonprofit charity dedicated to promoting the cause of women’s heart health. The new design was created in honor of Kim Craft, a former EyeBobs employee who died of a heart attack at 43.
The Kimtastic frames, which retail for $65 to $75, feature EyeBobs’ signature bold color scheme of red on the front with little hearts on the temples. EyeBobs is donating a percentage of sales proceeds — up to $10,000 — to the Foundation for the National Institutes of Health, the American Heart Association and other nonprofit organizations with similar missions. Launching this fall, the Kimtastic frames will be available at optical centers, high-end department stores and fine clothing boutiques nationwide, and at eyebobs.com.