In the luxury marketplace, can the solid branding strategy of a newcomer compete with heritage brands?
The success of Gentle Monster would suggest so. Launched in 2011, the fashion eyewear brand is already well-known for its innovative, artistic retail spaces, where the focus is on the story of the particular store, rather than the product, with some flagship stores not even carrying eyewear on every floor. Gentle Monster chief executive officer and cofounder Hankook Kim, a former curator and professor with no prior fashion experience, developed the company to become one of the fastest trending fashion brands in Asia, and last year the company received investment from L Catterton Asia, the largest and most global consumer-focused private equity firm in the world.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos