MILAN — Guess Inc. and Marcolin Group on Wednesday announced the early renewal of the exclusive licensing agreement for the design, manufacture and international distribution of Guess and Marciano’s eyewear collections. The partnership between the two companies has been extended through 2025.
Guess was originally a license of Viva International, which Marcolin acquired in 2013. Back then, the Viva acquisition expanded the Italian eyewear powerhouse’s portfolio with strong diffusion brands, adding some of the most popular eyewear labels in the American market, such as Guess, Gant and Skechers, to the range of luxury and premium brands the company operates, which includes Tom Ford, Balenciaga, Moncler, Ermenegildo Zegna, Emilio Pucci and Swarovski, among others.
As reported, Marcolin and LVMH Moët Hennessy Louis Vuitton have signed a joint venture named Thelios, which will design and manufacture the eyewear collections of Céline starting from this year. LVMH will control 51 percent of the venture and Marcolin the remaining 49 percent. As per the agreement, the French group is taking a 10 percent stake in Marcolin.