Henrik Stenson is getting into the eyewear game.
The professional golfer from Sweden will introduce a line of sunglasses designed specifically for golfers at the PGA Merchandise Show in January. The show will be held Jan. 25 to 27 at the Orange County Convention Center in Orlando, Fla.
Stenson has allergies and a sensitivity to sunlight, so he has become known for the wraparound glasses he wears on the course. The athlete was personally involved in the development of the line, working with Powereye, a special lens technology that provides complete protection from the sun’s harmful rays while cutting down on glare. Powereye also enhances contrast so fairways and greens appear more distinct and also cuts down on eye fatigue.
“I know how important it is to protect your eyes by wearing sunglasses that are suited to the task,” Stenson said. “Playing golf means exposure to hazardous sunlight and reflections for hours at a time so eye protection is essential, especially for children. With this in mind, we are also developing a special performance collection designed specifically for junior players.”
In addition to performance glasses, Henrik Stenson Eyewear will include a collection of sunglasses for off-course use as well, along with a range of optical frames for graded lenses.
The collections will be offered for sale beginning in March at golf course pro shops, online and brick-and-mortar stores in the U.S. and Canada. Price points for the performance golf collection will range from $119 to $149 and the street and optical collections will be $129 to $269.
“Henrik has achieved his goal of creating the highest performing lens for golf,” said Tony Duran, president and founder of The Duran Group, whose Tight Brands division will be the exclusive distributor of the Henrik Stenson Eyewear in North America and Canada.
Stenson is nicknamed the Iceman for his unflappable demeanor. In 2016, the 40-year-old won the Open Championship at Royal Troon as well as the silver medal at the Summer Olympics in Rio de Janeiro.