MILAN — Italia Independent has signed a licensing agreement with The Walt Disney Company for the production and distribution of the eyewear collections of the American entertainment conglomerate, including Disney, Marvel and Lucas Film.
The first fruits of the collaboration between the two companies will be unveiled in September, with an eyewear collection celebrating Mickey Mouse’s 90th anniversary.
“I am extremely proud of this union with one of the most important brands in the world, which stems from a common vision and confirms Italia Independent’s ability to attract creative and dynamic companies with which we share values,” said Italia Independent chief executive officer Giovanni Carlino.
In keeping with the strategy aimed at re-launching the eyewear company, which was hit by financial issues in 2016, this June Italia Independent will unveil the first collection of frames developed in collaboration with Pharrell Williams’ Billionaire Boys Club.
In addition, during the latest edition of international eyewear trade show Mido, Italia Independent presented the first co-branded eyewear range with French skiwear specialist Rossignol.
The company co-founded by Lapo Elkann, which produces and distributes the eyewear collections of sportswear brand Adidas Originals, also features a solid collaboration with luxury watchmaker Hublot.
In the first six months of 2017, Italia Independent reported a net loss of 3.1 million euros, compared with 2.7 million euros in the same period, but earnings before interest, taxes, depreciation and amortization grew to 35,000 euros compared with a loss of 1.7 million euros the previous year.
Sales were basically in line, but inched down 1.7 percent to 16.1 million euros, compared with 16.3 million euros, in the first half of 2016. Eyewear accounted for the bulk of sales, totaling 13.1 million euros, up from 12.6 million euros in the previous year, growing in particular in Italy, Spain and France.