BEIJING — JD.com has inked a partnership with Luxottica.
The Italian eyewear maker will sell its own brands Oakley, Ray-Ban and Vogue as well as licensed Michael Kors eyewear via JD.com’s online marketplace, which is similar to Amazon.com’s online store. The deal excludes other brands in the Luxottica portfolio such as Burberry, Prada, Giorgio Armani, Polo Ralph Lauren and Chanel.
JD.com, China’s second-largest e-commerce company behind Alibaba Group, announced the deal on Sunday.
“We are delighted to be partnering with Luxottica, the clear global leader in luxury eyewear, to expand out offering in this market that is rapidly growing among Chinese consumers,” Xin Lijun, vice president of JD.com, said. “Partnerships with leading luxury producers such as Luxottica underline the trust that our global partners have in JD.com, not only to drive sales, but also to provide consumers guaranteed authentic products and best possible brand experience.”
JD.com will procure merchandise from Luxottica, holding it in its own warehouses, which will enable to eyewear maker to take advantage of same or next-day delivery services, the e-commerce company said.
In April, JD.com announced that Uniqlo had opened a flagship store on JD.com’s online marketplace.