Safilo Group and Jimmy Choo have agreed on an early renewal of the license for the production and distribution of the eyewear collection under the luxury brand’s moniker. The new agreement is to last until Dec. 31, 2023.

The new license includes the launch of a Jimmy Choo men’s collection, with a first capsule edition to be presented at the brand’s boutiques and at selected optical stores starting from January 2018.

“We are very satisfied with this early renewal that comes on the back of the excellent success of the eyewear category of this iconic fashion-luxury brand, with leading growth rates in the sun and ophthalmic categories,” said Luisa Delgado, chief executive officer of Safilo. “Unique product design and content capturing the iconic creativity and sophistication of the brand, combined with rigorous commercial capabilities targeting the right customers and geographies, have made Jimmy Choo also a leading women’s luxury fashion eyewear brand. We will now progressively evolve the brand into a new statement also in men’s eyewear design.”

“Safilo has demonstrated that it is a true partner of trust, able to drive results across the world, maintaining high standards of product creation and distribution,” said Jimmy Choo ceo Pierre Denis. “Sandra Choi’s artistic vision is perfectly reflected in the eyewear collection that every season is gaining the favor of the most elegant and fashionable women in the world. We strongly believe in our project with Safilo and working together for the men’s collection will provide us with a new opportunity to develop further our partnership focused on creativity, manufacturing excellence and quality distribution.”

In addition to its own brands, including Carrera, Polaroid and Smith, Safilo produces eyewear collections for brands ranging from Dior and Fendi to Marc Jacobs and Max Mara.

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