L.G.R.

Italian luxury eyewear brand L.G.R has created a second edition of sunglasses with nonprofit organization AMREF, which offers air ambulance rides to underprivileged citizens in Kenya who need medical attention.

Called the Dahlak, the aviator sunglasses were designed around the pilots’ needs. They feature dark green lenses, anti-reflective coating, a UV protection filter that works in high altitudes and black leather eye guards that block out glare. The sunglasses come in matte black, which helps absorb and therefore decrease reflected light. The style will be available on L.G.R’s e-commerce site and Studio Optix in New York. They are priced at $380 and a portion of the proceeds will go toward the organization.

“The origins of L.G.R are deeply rooted in Africa, which is why I wanted to produce the Special Edition L.G.R for AMREF Flying Doctors,” said L.G.R founder Luca Gnecchi Ruscone. “My hope is that, in this way, L.G.R can make its own contribution to increasing the number of free evacuation flights flown to save the lives of people with serious illnesses. This, along with other projects, is our way of giving back to the African continent.”

Ruscone started L.G.R in 2007. He decided to make eyewear after visiting Eritrea in Africa and searching through his grandfather’s warehouse of old Italian eyewear. Last year, he collaborated with Mario Testino on a pair of sunglasses. The line is sold at retailers including Mr Porter and Luisaviaroma.

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