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Lacoste has signed a license with Marchon Eyewear Inc. to design, produce and distribute men’s and women’s eyewear for the iconic French sportswear company.


The partnership takes effect on Jan. 1. Lacoste’s previous licensee, Charmant, had produced the brand’s eyewear since 2006. The Marchon-produced frames will be unveiled at Lacoste’s New York Fashion Week show. The 49 sunglasses and 36 optical styles, retailing for $120 to $180, will be available at Lacoste flagships worldwide, as well as department stores and select optical retailers starting in January.


Lacoste, which this week named Felipe Oliveira Baptista as artistic director, hopes to “accentuate the innovative and fashion attributes of its eyewear lines” and “strengthen the global distribution” of eyewear, said Christophe Chenut, chief executive officer. The agreement extends through Dec. 31, 2017, when there will be an option for a five-year renewal.


Claudio Gottardi, president and ceo of Marchon International, said Lacoste “will greatly complement our brand portfolio,” which consists of 18 labels, including Karl Lagerfeld, Calvin Klein, Jil Sander, Michael Kors and Diane von Furstenberg, among others.


Lacoste’s license with Marchon is part of an initiative to focus on the sportswear company’s accessories. Starting next year, its accessories license will be handled by Devanlay, a unit of Swiss Group Maus, and privately held French company Tolomei.

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