Lanvin SA and Marchon Eyewear Inc. have inked a long-term exclusive, global licensing agreement for eyewear, with a four-piece sunglass capsule collection to be released in March, and full range rollout at retail starting in the fall of 2020.
Lanvin’s creative director, Bruno Sialelli, collaborated with the eyewear company to develop the styles seen this week in Paris at his spring 2020 runway show, which will be exclusively sold through Lanvin’s flagships.
Crafted in Italy, the men’s and women’s collections will embody Lanvin’s new aesthetic and attitude under the creative direction of Sialelli, who has added his distinctive touch to the brand since he arrived earlier this year.
“I am delighted to announce this new partnership,” says Jean-Philippe Hecquet, chief executive officer of Lanvin. “I am convinced that the combination of Bruno Sialelli’s creativity with Marchon’s strong expertise and global vision will assure great success to Lanvin eyewear.”
“We are very proud to collaborate with Lanvin and contribute to the brand’s future global growth,” commented Nicola Zotta, president and ceo of Marchon Eyewear Inc. “Lanvin’s prestigious legacy and modern vision have already begun to inspire our teams. We look forward to being a part of the forward momentum of the Lanvin brand and working closely with Bruno and his team to realize his vision, while extending our category expertise and positioning within the luxury eyewear segment.”
The eyewear range will be sold globally in select department stores, specialty stores and premium sun and optical retailers, as well as in Lanvin’s retail locations and online at lanvin.com.
Marchon, one of the world’s largest high-end eyewear manufacturers and distributors, works with brands including Calvin Klein, Chloé, Diane von Furstenberg, Etro, Karl Lagerfeld, Marni and Nike.