Le Specs Expands Into Optical Category

The Last Lolita, a pair of thick-rimmed, cat-eye sunglasses, reenergized business at Le Specs, an Australian eyewear brand. The popular style, which was designed by Adam Selman in 2016 — his partnership with the brand has been extended to 2020 — was a hit with women like Rihanna and Gigi Hadid and changed the course of Le Specs’ trajectory. The sunglasses, which retail for around $120, have produced waiting lists and high resale prices.

The brand is capitalizing on that success by launching Le Specs Optical, a line of eyeglasses for men and women that’s designed by well-known eyewear designer Blake Kuwahara, who creates his own collection and has led eyewear design for brands including Carolina Herrera and John Varvatos.