By  on July 27, 2019

MILAN — For the first time, Luke Evans, a friend of the Versace house, is fronting a campaign for the Italian brand, one dedicated to eyewear.

The idea is to support the launch of the men’s eyewear collection with a personality in line with the brand and its values and Evans “is the embodiment of the modern man,” said Donatella Versace. “A true gentleman, with style and culture, funny and talented and — obviously — devilishly handsome and sexy. He is charming on so many levels, but the most important one is the fact that he is real.”

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