By  on April 24, 2018

LONGARONE, Italy — LVMH has “the ambition to do formidable things.” And to do so in a very strategic category such as eyewear, the group is banking on Thélios, the joint venture inked last year with Marcolin, according to Toni Belloni, group managing director of LVMH Moët Hennessy Louis Vuitton.

On Tuesday, Belloni and Giovanni Zoppas, chairman and chief executive officer of Thélios, unveiled the state-of-the art production plant here, a one-hour drive from Venice, and known as Italy’s storied eyewear hub. Manifattura Thélios is already producing eyewear collections for Céline, previously licensed to rival manufacturer Safilo; Loewe, which will debut in the second half of the year, and Fred, to bow by the end of the year.

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