Details at Marc Jacobs RTW Spring 2020

MILAN — Marc Jacobs International and Safilo Group have renewed their licensing agreement for the design, manufacturing and worldwide distribution of the Marc Jacobs collections of sunglasses and optical frames. The new deal will run until Dec. 31, 2026.

First inked in 2004, the agreement was previously renewed in 2013 and set to expire in 2024.

The extension of the partnership aims to consolidate Safilo’s portfolio in the contemporary segment and to extend the brand in the luxury segment via the launch of the Marc Jacobs Runway eyewear collection, expected to hit the market in January 2021.

Listed on the Italian Stock Exchange since 2005, Safilo produces and distributes eyewear under license for brands including Dior, Fendi, Givenchy, Max Mara, Moschino and Tommy Hilfiger, as well as house brands Carrera and Polaroid, among others.

In July, after 23 years, Safilo revealed that the licensing agreement for the Dior and Dior Men collections of sunglasses and optical frames will end at its expiry date of Dec. 31, 2020, in view of the vertical integration of Dior’s parent group LVMH Moët Hennessy Louis Vuitton and the establishment of a joint venture with Marcolin, called Thélios, inked in 2017. The Marc Jacobs brand is also controlled by the French luxury conglomerate.

As reported, on Monday Safilo Group acquired 70 percent of Blenders Eyewear LLC from founder Chase Fisher. Intended to accelerate the Italian company’s e-commerce and omnichannel business with particular focus on the U.S. market, the acquisition of the digitally native firm is valued at $90 million. Founded in San Diego in 2012 and focused on Millennials and Generation Z, Blenders Eyewear produces men’s and women’s sunglasses and snow goggles inspired by California’s active lifestyle.