Marchon will partner with Cutler and Gross for the brand’s U.S. distribution.
Details of the deal were not specified beyond the fact that it encompasses a “long-term” period of business that “leverages the unique scale and expertise of Marchon Eyewear’s U.S. distribution network and its increased focus on the luxury segment of the market,” a company statement said.
Marchon’s distribution will encompass both sun and optical eyewear. The company will start selling Cutler and Gross at Vision Expo West, which is scheduled to begin next week in Las Vegas.
Cutler and Gross, a U.K.-based luxury eyewear brand founded in 1969, operates stand-alone boutiques in Los Angeles, New York, Toronto, London and Bath, England. It also has some 500 wholesale accounts worldwide.
“Cutler and Gross has built a legacy of impeccable quality and sophisticated British style. This strategic alignment reflects our respect for that legacy, our vision for the future of Cutler and Gross, and the continued growth and prominence of Marchon Eyewear, especially in the luxury category,” said Marchon chief executive officer and president Nicola Zotta.
Graham Cutler, founding partner of Cutler and Gross, added: “We have patiently searched for a partner who shares the same ethos as Cutler and Gross, namely, quality of service, well-made product and customer satisfaction. In Marchon Eyewear, we firmly believe we have found that long-term partner to help us grow and improve our business in the United States. With the experience, expertise and personnel that Marchon Eyewear has on the ground, we are sure we can deliver the best possible service to our customer base there.”