NEW YORK — Marchon is expanding its roster once more. The eyewear company has signed a global licensing agreement with MCM to manufacture and distribute a sun and ophthalmic collection under the MCM brand.
Claudio Gottardi, president and chief executive officer of Marchon cited the partnership as part of the brand’s “strategy to extend the range of young and dynamic luxury brands” within its existing portfolio. “Considering the well-rooted presence and appeal of MCM in Asia and other major metropolitan global markets, we look forward to further increasing our presence in one of the fastest-growing areas for fashion essentials,” Gottardi said. The MCM brand boasts $500 million in global sales, most of which is done in Asia, and operates as the second-biggest airport brand in the large duty-free market in Korea.
The first MCM branded eyewear will arrive next month with a “Made in Italy’ sunwear capsule collection, available exclusively in MCM boutiques. The collection will feature an acetate frame accented by metal diamonds and studs on the temples, done in black, ivory and coral red. The style will retail for $275. The first full collection will launch in Asia in September, with the global rollout planned for January 2016, with prices ranging from $215 to $360. MCM joins Marchon’s current lineup of licensed brands, which includes Calvin Klein, Chloé, Lacoste, Valentino, Nine West and, most recently, Etro.
The deal also marks the first licensing agreement for MCM. “It is a strategic step to develop new areas of business that will contribute to the strengthening of our brand identity,” said Paolo Fontanelli, MCM’s international ceo. The Germany-based leather goods company has been in expansion mode. Earlier this month, the brand opened its first U.S. flagship, a 4,000-square-foot unit in Manhattan’s SoHo neighborhood, as well as its first e-commerce site. MCM will celebrate its 40th anniversary next year, and plans to further expand its global impact with a coffee-table book set to be published in honor of the occasion.