Marcolin Inks License With Victoria’s Secret as Group Launches New Business Model

MILAN — Marcolin Group is launching a digital-oriented business model, setting up a division that will approach the eyewear market in a faster and more competitive way. As part of this strategy, the Italian eyewear company has inked a licensing agreement with L Brands to produce sunglasses for the Victoria’s Secret and Victoria’s Secret Pink brands.

“This is a very important step for us, we link with a group that is very big and visible globally and we are digitally transforming our sector,” Massimo Renon, chief executive officer of Marcolin, told WWD.