Marcolin's Massimo Renon

MILAN — Marcolin Group and its majority stakeholder, leading European private equity firm PAI Partners, said Monday they had appointed Massimo Renon as worldwide commercial general manager, effective immediately.

Renon will manage the direction of licensing, product, marketing and worldwide sales, reporting directly to Giovanni Zoppas, chief executive officer of Marcolin. This is a new position at the Italian eyewear company.

Zoppas highlighted Renon’s “extensive experience in the eyewear industry and commercial field,” assets that will contribute to strengthen Marcolin’s distribution and competitiveness globally. To wit, Renon joins Marcolin from the newly created eyewear division of Kering Group. Prior to this, he was Safilo’s head of business for the Europe, Middle East and Africa region. While he also counts a stint at the Ferrari team in Maranello, Renon developed his career at Luxottica, which he joined in 2000 and left after a decade, rising to the role of director of the New Europe Region, after being responsible for Belgium, Turkey and North Europe.

Renon, 46, studied political science with a specialization in business management at SDA Bocconi and at New York’s Columbia University. His first job was at Giacomelli Sport, where he managed the opening and expansion of the retail stores in the Italian market.

Marcolin produces and distributes eyewear collections under licensing agreements for brands ranging from Tom Ford, Balenciaga and Moncler to Ermenegildo Zegna, Tod’s, Emilio Pucci and Dsquared2.

In 2015, the company sold about 14.3 million eyeglasses.