Eyewear maker The Marcolin Group said today that it would renew its licensing agreement for the design, manufacture and worldwide distribution of Dsquared2 sunglasses and prescription frames.
The multiyear deal includes the option to extend the contract for another five years, according to Marcolin, which added that implicit in the renewal is the shared goal to ramp up product visibility and, in turn, sales.
Dsquared2 inked its initial licensing deal with Marcolin in 2008.
“This renewal testifies to the solid professional collaboration that we have built up together over the years and is further proof of Marcolin as a benchmark partner for brands that expect excellence not only in the design but also in the quality of the product and at the distribution level,” said style and licensing officer Maurizio Marcolin. “Dsquared2 eyewear is one more example that demonstrates the capacity of Marcolin to successfully develop the expanding brand extension to luxury eyewear.”