MILAN — Marcolin is headed north.
This month, the Italian eyewear company is opening a new branch, called Marcolin Nordic, in Frösundaviks, Stockholm, to distribute its portfolio of brands across Denmark, Finland, Norway, Sweden and Iceland.
“The decision to establish a branch in Sweden comes from the potentials of the Nordic market and the relevance that the optical segment has for us and for this area,” said Valerio Giacobbi, Marcolin’s general manager of sales, marketing and business strategies. “The [wide-ranging] coverage of our offer and the direct control will allow us to respond optimally to the needs of the market and strengthen our partnerships with local customers.”
Marcolin, which sold about 14.3 million glasses in 2014, manufactures and distributes eyewear for brands such as Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Emilio Pucci, Dsquared2, Diesel, Just Cavalli, Swarovski, Guess, Gant and Skechers.
In December 2013, the firm acquired Viva International, strengthening its U.S. positioning and distribution network.