Marcolin is launching a 200-piece limited edition collection of glasses for its in-house brand, Web, to mark the company’s 50th anniversary.
This story first appeared in the June 17, 2011 issue of WWD. Subscribe Today.
“We decided to dedicate our research and development to the creation of a model that would summarize the DNA of the brand and of Marcolin itself: tradition, modernity, artisan craftsmanship, manual skills, exclusivity and excellence,” said Maurizio Marcolin, style and licensing officer. “All in consistency with the value of the Made in Italy label.”
The model rejuvenates the classic aviator style, combining a classic material like metal with a new and natural element — wood — including maple, rosewood, teak and palisander. The sophisticated yet informal designs are available in a palette ranging from ocher to different hues of brown and black. These lightweight and precious woods are hand-crafted by Italian artisans. The price was still to be detrmined at press time.
Marcolin revisited Web’s distinctive and recognizable elements, such as the double bridge and flexible temples, while the logo is discreetly positioned on the left arm of the frames.
Tod’s SpA chairman Diego Della Valle and Ferrari SpA president Luca Cordero di Montezemolo bought the Web brand in 1994 (well before the World Wide Web was in the public consciousness). After a relaunch in 2006, Web was licensed to Marcolin in 2007. Marcolin bought it the following year.
The glasses will be launched during an event celebrating the company’s 50th anniversary on Monday in Milan.
The group will also unveil a contemporary art exhibition, “La Visione oltre lo Sguardo” (“The vision beyond the glance”), at Marcolin’s Milan showroom, curated by Tar magazine. The multimedia and multisensory experience comprises art works from the Giò Marconi collection by international artists such as Grazia Toderi, Elisa Sighicelli, Markus Schinwald, Kerstin Brätsch, Matthew Brannon, Tobias Rehberger, Sharon Lockhart and Atelier Van Lieshout.
According to the company, “The works by these artists are symbolic representations of the importance of the concept of going beyond a simple gaze, offering spectators a more thorough vision of the reality surrounding us.”