Designed by Marni creative director Consuelo Castiglioni, the new range of optical frames and sunglasses will be launched with the spring 2016 collection and sold both in the brand’s flagships and international optician stores.
Previously, Marni’s frames were manufactured by Classglasses.
“This new collaboration is a step further in our creative and stylistic path. The aim is to strengthen Marni’s identity in the accessory market,” said Marni president Gianni Castiglioni. “Marchon is an international cutting-edge player, which can count on a global prestigious network and proven expertise in eyewear design and technology. Its strong presence in the U.S., a key market for Marni’s business, represents an opportunity of consolidation in this country.”
Marni is the latest addition to Marchon’s rich portfolio of luxury brands, which includes Calvin Klein Collection, Chloé, Etro, Salvatore Ferragamo and Valentino.
“Marni’s eclectic designs elegantly animate the eyewear sector and uniquely complement Marchon’s portfolio of world-class brands,” said Marchon chief executive officer Claudio Gottardi. “The collection will be strongly directional with full-bodied shapes and strong personality. It is not for the faint of heart and will be sold mostly in very trendy and fashionable markets, mainly metropolitan.”
Although Marchon, which distributes its licensed eyewear collections in 86,000 points of sale across 100 countries, declined to provide financial forecasts on Marni’s performance, Gottardi said that “expectations are high and retailers have expressed great interest.”
Along with high-end labels, the American manufacturer also produces and distributes the eyewear collections of contemporary, denim and sportswear labels, including G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Nautica, Nine West and Nike, among others.