MILAN — Prescription glasses are turning into fashion accessories, while sun products are banking on top quality protective lenses. These are two significant trends emerging from Mido 2018, the three-day Italian eyewear trade fair that closed here on Feb. 26.
Thin metallic, super-light frames were shown as acetate models alternated bold colors with transparent effects. Shapes were mostly rounded, except for the front of narrow and sharp silhouettes. Washed lenses that are colored but do not grant a total UV screen came mostly in different pastel shades, but blue tones were predominant. Unique patterns, such as flower designs, at times enriched the surface for a see-through effect, and crystal decorations made a bold fashion statement.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion