MILAN — Moncler next month will unveil its first eyewear collection under the licensing agreement with Marcolin, inked last year. The six sunglass designs, branded Moncler Lunettes, will be available globally at the luxury brand’s boutiques, exclusive department and concept stores and select opticians.
“This partnership with Marcolin is a very important step in the brand’s growth strategy,” said Moncler chairman and chief executive officer Remo Ruffini. “The decision to opt for developing the range of Moncler products, embracing the eyewear world in a synergic way that completes our core business, is without doubt one of our strengths. We firmly believe in the potential of this partnership. And we are convinced that this partnership will yield outstanding common business results thanks to the new projects we are working on together.”
Ruffini has been expanding the product offer of Moncler, which dates back to 1952, beyond the core down jacket, with a special attention to technology and design.
Inspired by the classic ski goggle shapes of the Seventies, the acetate ML0001 and the more feminine ML0002 models stand out with an embossed metal logo on the front and for little details on the temples reminiscent of Moncler’s distinctive “boudin” quilting.
The acetate men’s ML0003 and unisex ML0004 frames spotlight retro style with removable leather side shields. The aerodynamic temples remind of high-altitude goggles. They will be available in contrasting black and red, brown and yellow, deep blue and light blue, and black tone on tone colour combinations, with polarized or mirrored lenses.
The quintessentially feminine ML0005 frame has a round shape, while the unisex ML0006 has a squared silhouette. The soft volumes of the two acetate styles recall the light and airy effect of the brand’s core duvet.
Prices range from $290 to $560.
Marcolin, based in Longarone, Italy, produces and distributes collections for brands including Tom Ford, Ermenegildo Zegna, Roberto Cavalli, Tod’s, Emilio Pucci, Dsquared2 and Diesel, to name a few. In 2015, the company sold about 14.3 million eyeglasses.
Moncler SpA, publicly traded on the Italian Stock Exchange, said growth across all markets and distribution channels helped the company report a 17 percent rise in revenues in the first six months of the year, totaling 346.5 million euros, or $388 million, compared with the same period in 2015.