The Natori Co. has signed a licensing agreement with Zyloware Eyewear to manufacture, market and distribute Natori Eyewear. This will mark the lingerie and apparel company’s entrance into the eyewear field.

This story first appeared in the May 4, 2009 issue of WWD. Subscribe Today.

The collection of ophthalmic frames, designed by Josie Natori, chief executive officer of the Natori Co., will be available at retail in August. The frames will initially be sold nationwide through select, independent eyecare practitioners. With 12 optical and five sunglass styles, the brand will offer a range of prescriptive choices.

Chris Shyer, president of Zyloware, an 86-year-old family business, described Natori Eyewear as “luxury that is attainable.”

“The diverse range of models will thrive in this economic climate,” said Shyer.

The Natori Eyewear collection will comprise three groups: Iconic, Indulgent and Modern. The Iconic styles include creative revivals of the classic tortoise frame, playful animal prints and geometrics, some emblazoned with the Natori family crest. The Indulgent group includes lavish embellishments such as Swarovski crystals and mother-of-pearl inlays. The Modern frames focus on different textures and combinations of different materials. Each group will have approximately four styles and two to three colors. The wholesale price range for optical eyewear is $79.95 to $89.95. The sunglasses wholesale for $90.