NEW YORK — Nicole Miller has a new eyewear partner in the L’Amy Group.
The brand has signed a long-term licensing agreement with the eyewear group for the design and distribution of ophthalmic and sunglass frames starting with the spring season (and readers in the near future). Its previous deal with licensee Signature Eyewear expires at the end of next month.
Prescription styles will range from $149.95 to $165.95 and sunwear will retail for $169.95 — and silhouettes are named after New York City streets such as Greene, Stanton, Astor and Varick. In addition to a signature Celtic cross motif present collection-wide, there are several other themes weaved throughout, including bike locks, plates and chains. Product will be unveiled at the International Vision Expo East in New York and the Milan International Optical Fair, or MIDO, next month.
“We will bring to the global market an outstanding feminine collection focusing on beautiful design, high level of quality, with wonderful detail that fits with the DNA of the Nicole Miller brand to the consumer throughout the world,” said Stephen Rappoport president of L’Amy America.
The 202-year-old French-based L’Amy Group, acquired by Groupe TWC in 2010, produces eyewear for brands such as Bally, Balmain, Carven, Chloé, Kenzo, Nina Ricci, Rochas, Theory and Proenza Schouler.