Oakley is launching its Global Collection of eyewear, apparel and accessories to honor the athletes participating in the Winter Olympic Games in Vancouver next month.
This story first appeared in the January 19, 2010 issue of WWD. Subscribe Today.
The Oakley Global Collection, which hits Oakley stores and oakley.com this month, includes a special edition of the brand’s popular Crowbar goggle that features graphics of the flags of nations. It comes with a matching Microclear bag and a strap patch that combines the company icon with a national flag from one of 11 countries: Austria, Canada, Germany, Italy, Japan, Norway, Russia, South Korea, Sweden, Switzerland and the U.S. The sunglasses are part of Oakley’s Fuel Cell line, also highlighted with a flags-of-nations motif in the letters of the company logo, and features polarized lenses with the protection of High Definition Optics.
The Oakley Global Apparel Collection of hoodies and T-shirts offer a Canadian Maple Leaf design and stylized totem art in honor of the country and province hosting the games. Retail prices for the Global Collection were not available.
“This special collection pays tribute to an event that unites the world in the fellowship of athletic competition,” Oakley chief executive officer Colin Baden said.