The Brazilian model has created a collection with Privé Revaux, the affordable eyewear brand.
PARIS — Balmain will be debuting its new eyewear collection on the runway at its men’s show Friday, a premium line created with new licensee Akoni, a start-up based in Switzerland that was cofounded by industry veteran Rosario Toscano. Nearly a year in the making, the line — initially a capsule of five sunglass styles […]
The line will hit stores in February and reflects the soccer champion’s style and details-oriented approach.
The three styles, worn by characters in the 25th James Bond film, is available at Barton Perreira and global retailers.
The plan includes laying off 700 employees and a revision of the Italian eyewear group’s sales and margins forecasts.
The Italian eyewear group revealed its new 2020-24 business plan on Tuesday, based on its most recent developments, which include the exit of the Dior and Fendi licenses.
The California-based digitally native brand was launched in 2012 and the acquisition will allow the Italian eyewear group to boost its digital and American business, while targeting a younger consumer.
A licensing agreement with BMW Group is the latest addition to the Italian eyewear company’s portfolio.
The limited-edition sun and optical frames are available through Barton Perreira and top global retailers.
Both the collections, including sunglasses and optical frames, will hit stores in November.