The eyewear trade fair is a showcase for the latest optical and sunglass trends driven by fashion, technology and retail.
The first style designed by the photographer and filmmaker for Children of Ra is available at the brand’s online store.
The partnership has been extended through 2023.
The collection will launch at the Silmo trade show in late September.
The country’s main eyewear companies are investing in manufacturing, new licenses, owned brands and digital, as the Luxottica-Essilor merger is expected to be approved in the third quarter.
Safilo’s management provided some guidelines in an update on the 2020 Plan, which targets sales of 1 billion euros by that date.
The merging transaction between the two companies is expected to be finalized in the third quarter of the year.