Perry Ellis International Inc., has signed a licensing agreement with I-Deal Optics Holding Inc. to design and distribute ophthalmic eyewear, sunglasses and readers under the Rafaella brand in the United States, Canada and Mexico.

Under the terms of the deal, the new collection will be distributed in optical retail stores and other retailers starting with spring 2018. 

“We look forward to our partnership with I-Deal Optics and to bringing to our loyal consumers eyewear that captures the spirit and femininity of the Rafaella woman,” said George Feldenkreis, executive chairman of Perry Ellis International.

“The Rafaella brand aligns perfectly with our strategy and desire to partner with a brand that combines fashion and comfort with a strong value proposition,” added Michael Feldman, president of I-Deal Optics. “Rafaella’s use of color, embellishment and pattern transfers seamlessly to the optical category and fills a white space opportunity to offer the consumer stylish frames to complement her personal look.”

More From WWD:

China Conundrum: Analysts Dissect Chinese Consumer Trends

Lululemon CEO: Brand Still on Growth Path

Coach to Launch Coach for Men’s Fragrance

‘Mordant’ Dinner Features Food for Thought and for Art in Honor of Textiles Month This Fall

load comments
blog comments powered by Disqus