Prada SpA and Luxottica Group have renewed a licensing agreement for the production and global distribution of collections of prescription frames and sunglasses under the Prada and Miu Miu monikers for another 10 years. The license had first been inked in 2003 to run until 2013. In January that year, the license was extended until the end of December 2017, but with the agreement announced on Thursday, it has been renewed in advance and is extended through Dec. 31, 2025.
“We are very pleased to announce the renewal of our co-operation with Luxottica, which, thanks to its leadership in the international markets, is the ideal partner to boost our brands’ identities,” said Prada group’s chief executive officer Patrizio Bertelli.
Adil Khan, Luxottica’s ceo of markets, said “Prada and Miu Miu are truly global and iconic brands and we look forward to continuing our successful partnership in the years ahead.”
Italian eyewear giant Luxottica produces its own labels, such as Ray-Ban and Oakley, as well as licensed brands Giorgio Armani, Burberry, Chanel, Ralph Lauren and Versace, among some.