Produced and distributed by Marchon, the assortments for Calvin Klein 205W39NYC, Calvin Klein and Calvin Klein Jeans will be released incrementally throughout this year.
Simons has thus far only designed one-off sunglasses styles for the brand but not a full offering.
Calvin Klein 205W39NYC eyewear is to encompass both sun and optical styles, ranging from $425 to $525 retail. They will be offered through an exclusive distribution that will include Barneys New York, Neiman Marcus, Dover Street Market, Isetan, Jeffrey and Harvey Nichols.
Calvin Klein brand designs will also include sun and optical styles, priced from $139 to $260 retail. They will be distributed with department store partners such as Bloomingdale’s and Nordstrom.
Calvin Klein Jeans eyewear will include both categories of eyewear as well, priced from $99 to $239 retail. These glasses are to be exclusively distributed through select optical stores. The aforementioned two brands will also see select distribution with optical retailers.
Steve Shiffman, chief executive officer for Calvin Klein Inc., said of the launch: “Raf Simons’ powerful brand vision is driving Calvin Klein forward around the world, category by category. We are extremely proud of the innovative new eyewear designs that he has conceived and created with the team at Marchon to continue the growth of the Calvin Klein eyewear business.”
Nicola Zotta, president and ceo of Marchon Eyewear, added: “It has been extremely exciting to see the progressive new direction for Calvin Klein under Raf Simons’ tenure. We are incredibly proud of our longstanding and collaborative relationship with Calvin Klein and the creative and innovative designs and products that we are jointly creating to further grow the Calvin Klein eyewear business around the world.”