Rebecca Minkoff is moving into eyewear.The contemporary brand has signed an eyewear licensing agreement with Safilo Group to design, manufacture and distribute a collection of sunglasses, which will launch in late 2018, and an optical collection that will be available in January 2019.“At Safilo, part of our strategy is to ensure our portfolio is always relevant and understand what are the trends and who are the consumers that we may not speak to,” said Luisa Delgado, chief executive officer at Safilo Group. “We identified engaged Millennials as a customer we wanted to speak to and that’s how we discovered Rebecca Minkoff.”According to Uri Minkoff, ceo and cofounder of Rebecca Minkoff, the deal, which lasts for seven years, will go beyond producing and distributing eyewear. Both parties are interested in developing a new retail experience for the customer. They haven’t finalized what that experience will look like, but Minkoff said they would streamline the customer’s journey, specifically within optical wear, and integrate technology into the process, which has become a brand tenet for Rebecca Minkoff.“In the industry there is chatter about people getting prescriptions and filling them online and what we wanted to do is work with a company that has the heritage that Safilo does, and these amazing retailers so it becomes a triangle effort,” Minkoff said. “We want to disrupt the retail experience and bring a new path to purchase into some of the top retail stores in the world.”This is the third licensing agreement for Rebecca Minkoff, which also works with Movado on a line of watches and Incipio on a collection of mobile accessories.Safilo Group, which recently opened a new North American headquarters in Secaucus, N.J., manufactures and produces eyewear collections for labels including Dior, Fendi, Céline, Givenchy, Marc Jacobs and Tommy Hilfiger.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia