By  on December 6, 2018

LONDON — A flurry of young, direct-to-consumer eyewear labels are entering the U.K. market, giving the optical industry here a new lease on life.

Dutch label Ace & Tate has recently opened its third London location in Soho’s buzzy Brewer Street and is looking across Europe for new locations, while its French counterpart Jimmy Fairly is readying a second opening in Covent Garden following an ambitious U.K. launch on Regent Street last summer.

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