Revo, whose retro sunglass styles are popular among Millennials, is fungible enough to be worn by both wilderness survivalists and Southern debutants.

The brand has another point of distinction. Revo launched with lens technology created by the National Aeronautics and Space Administration, or NASA, for use as solar protection for satellites.

Founded in 1985, Revo claims to be the leading global performance eyewear brand with polarized lens technology. The company said it produces the clearest and most advanced high-contrast polarized sunglasses after three decades of testing and innovations. Blue mirror lenses, one of the breakthroughs, were worn by astronaut Pete Conrad in an early advertising campaign.

Revo’s sunglass line created in partnership with specialty retailer Forty Five Ten will bow in early May at stores in Dallas, Aspen, Colo., Miami, and the Shops & Restaurants at Hudson Yards in Manhattan. Three styles each are available in two colorways, with an additional style exclusive to Hudson Yards.

Revo’s collaboration with British former SAS serviceman, survival instructor and adventurer Bear Grylls will hit company stores later this month. The former “Man vs. Wild” host’s sunglasses are made from a high tech, flexible, and nearly unbreakable material, perfect for Grylls, who set a Parajet paramotor record in the Himalayas and journeyed through 2,500 ice-strewn miles of the Northwest Passage.

Draper James x Revo is the sunglass brand’s partnership with Reese Witherspoon‘s lifestyle label. The Barclay, a cat-eye sunglass style, comes in two colors, blush and navy, both with Revo’s signature mirrored polarized lenses, for $199 each.

load comments
blog comments powered by Disqus